AD0-E208: Adobe Analytics Business Practitioner ExpertDemo

By Adobe · Question Mode

QuestionQ5

Fundamentals

A Fallout Visualization shows a 104% conversion rate from one step to the next. What could cause the percentage to exceed 100%?

  • A The success event can be fired outside of the specified funnel order.
  • B Success events cannot be added to a funnel.
  • C Another report suite’s data is polluting the funnel.
Explanation

A conversion rate can be greater than 100% when the success event is allowed to fire outside the defined funnel order, causing more success-event instances to be counted than qualifying progressions between the funnel steps. Adobe documents Fallout as measuring conversion rates between touchpoints in a sequence.

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