When changing the Fallout visualization from Eventual Path to Next Hit, the analyst sees zero Visitors reported throughout the report.
Why would this happen?
The Next hit setting counts a visitor only when the next fallout touchpoint occurs on that visitor’s immediately following hit. If no visitor moves directly from the second touchpoint to the third touchpoint, the next-hit sequence has no qualifying visitors, even if visitors reach the third touchpoint later under an eventual-path definition.
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