AD0-E208: Adobe Analytics Business Practitioner ExpertDemo

By Adobe · Question Mode

QuestionQ10

Integration and Troubleshooting

When changing the Fallout visualization from Eventual Path to Next Hit, the analyst sees zero Visitors reported throughout the report.

Why would this happen?

  • A Across all visitors, the fallout depicted never was completed as a next step conversion.
  • B Across all visitors, the fallout depicted never was completed as an eventual path conversion.
  • C There was no direct path from the second and third fallout touchpoints.
Explanation

The Next hit setting counts a visitor only when the next fallout touchpoint occurs on that visitor’s immediately following hit. If no visitor moves directly from the second touchpoint to the third touchpoint, the next-hit sequence has no qualifying visitors, even if visitors reach the third touchpoint later under an eventual-path definition.

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