AD0-E208: Adobe Analytics Business Practitioner Expert

By Adobe · Question Mode

QuestionQ9

Reporting and Analysis

A media agency is operating a Display campaign, yet no data is attributed to the Display marketing channel in Adobe Analytics.

The media agency supplied these example tracking codes:

?cid=disp_lifestyle_summer2019_088653

?cid=disp_summer2019_branding_647821

?cid=disp_671244_hero_summer2019

The Marketing Channel Processing Rule for the Display channel is configured as follows:

Question Image

What is causing the data loss in Adobe Analytics?

Explanation

Adobe Analytics Marketing Channel rules evaluate the named query-string parameter in the page URL. A rule configured to test cmpid cannot match landing URLs that provide the tracking value in cid, even when every value begins with disp; consequently, the Display channel conditions do not qualify the hits.

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