AD0-E208: Adobe Analytics Business Practitioner ExpertDemo

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QuestionQ11

Reporting and Analysis

In the Solution Design Reference document, the variable Product Category is assigned to eVar4 and set on a product page to the value Shoes. It is not subsequently recorded on the shopping cart page, the Order summary page, or the Order completion pages.

The variable is configured as follows:

Question Image

When a report counts orders by product category, which value receives one order after a visitor completes a purchase from that Product page?

  • A Order completion
  • B Shoes
  • C None
Explanation

A merchandising eVar using Conversion Variable Syntax associates its current value with a product. With Most Recent (Last) binding and Visit expiration, the value "Shoes" remains available during the visit and the purchased product retains that association. Consequently, the order is attributed to "Shoes."

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