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By Salesforce · Question Mode

QuestionQ16

Subscriber and Data Management

A marketer has seen an increase in unsubscribes. They want to address this issue but, as a holiday season approaches, do not want to eliminate planned emails.

What should they use to easily concentrate their marketing efforts on subscribers least likely to unsubscribe?

  • A Scoring Split
  • B Frequency Split
  • C Path Optimizer
Explanation

Einstein Engagement Frequency powers the Frequency Split activity, which determines an individualized optimal email frequency from each subscriber’s engagement history. It can route contacts based on their level of email saturation, reducing message fatigue and resulting unsubscribes while retaining planned communications for contacts who are most appropriate to receive them.

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