Certified Marketing Cloud Email SpecialistDemo

By Salesforce · Question Mode

QuestionQ17

Subscriber and Data Management

Northern Trail Outfitters (NTO) has a promotional email that is intended to be sent only to its high-value customers. NTO wants to add guardrails to prevent the email from being sent to more subscribers than intended.

Which Activity should be configured in Automation Studio to help?

  • A Send Email
  • B Verification
  • C Wait
Explanation

A Verification activity can check the send audience data extension for an unexpected record count and stop the automation or send a notification when its configured condition is met. This prevents the subsequent email send from running when the audience exceeds the intended size.

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