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By Salesforce · Question Mode

QuestionQ15

Email Marketing Best Practices

The Chief Marketing Officer at Northern Trail Outfitters wants to increase engagement among current subscribers.

Which method should the team use to achieve this objective?

  • A Create a list of inactive subscribers and suppress them from campaigns.
  • B Create a re-engagement campaign for inactive subscribers asking to opt-in again.
  • C Remove inactive subscribers from the target population.
  • D Create a re-engagement campaign for all subscribers asking to opt-in again.
Explanation

A re-engagement campaign aimed at inactive subscribers is designed to renew interest and prompt participation from subscribers whose engagement has lapsed. Targeting that segment supports increased engagement without unnecessarily affecting active subscribers.

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