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By Salesforce · Question Mode

QuestionQ65

Marketing Cloud Channels

A developer is developing cross-channel campaign capabilities for the email team at Northern Trail Outfitters. They are evaluating the APIs available for the different Marketing Cloud applications to identify the most appropriate solution for each.

Which application uses the REST API?

  • A Content Builder
  • B Classic Content
  • C Automation Studio
Explanation

Content Builder uses the REST-based Asset API to create and manage cross-channel marketing content. Salesforce documentation distinguishes Content Builder REST access from legacy Classic tools, which use existing SOAP API integrations.

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