Certified Marketing Cloud Developer

By Salesforce · Question Mode

QuestionQ66

VerifiedData Modeling and Management

A developer needs to delete a batch of subscribers from Marketing Cloud. The developer runs a Contact Delete on a batch of records in a data extension in Contact Builder.

Which scenario would result in subscriber records remaining in the data extension?

Explanation

Contact Delete applies to sendable data extensions. Records in non-sendable data extensions are not removed by that process, so a non-sendable data extension can retain its rows even when it includes a SubscriberKey field. Salesforce recommends using retention policies or making the data extension sendable when those records must be deleted through Contact Delete.

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