Certified Marketing Cloud Developer

By Salesforce · Question Mode

QuestionQ64

VerifiedData Modeling and Management

Northern Trail Outfitters uses a number as a unique identifier for contacts across different marketing channels.

When working with the data model, which action should the developer take to ensure that contacts are related across channels in Marketing Cloud?

Explanation

In Contact Builder, an Attribute Group relationship must map the shared numeric identifier to the Contact ID so that channel-specific records resolve to the same contact in the Marketing Cloud data model. A Contact ID is a unique contact identifier, and attribute groups hold the related contact information.

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