QuestionQ26

Pardot Forms

A Marketing Cloud Account Engagement administrator wants to use progressive profiling to gather information about a prospect over time.

Which Account Engagement asset should be used?

  • A Third party form
  • B Marketing Cloud Account Engagement landing page without a form
  • C Marketing Cloud Account Engagement form
  • D Marketing Cloud Account Engagement form handler
Explanation

Account Engagement forms support progressive profiling, which conditionally displays additional fields based on data the prospect previously submitted. Form handlers connect external forms and do not provide this feature.

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