QuestionQ72

Relationship Management

An organization previously had business units with isolated and sometimes conflicting objectives. Following a recent organizational change, its strategy now emphasizes integration and pursuing common goals.

How should the relationship manager reflect this change in the organization’s relationship management practice?

  • A Continually measure stakeholder satisfaction, including employee satisfaction
  • B Use consistent approach within and outside of the organization
  • C Align the relationship management approach with the service provider's strategy and positioning
  • D Develop the practice continually but do not overcomplicate it
Explanation

The relationship management approach should align with the service provider’s strategy and positioning, ensuring that the organization’s culture and its internal and external relationships support the strategic goal of integration and common objectives.

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