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QuestionQ35

Relationship Management

A relationship manager wants to present, at a management meeting, the rate of change in customer relationships over the previous six months.

Which type of automation tool should the manager use?

  • A CRM tools
  • B Analysis and reporting tools
  • C Knowledge management tools
  • D Survey tools
Explanation

Analysis and reporting tools aggregate historical customer-relationship data, calculate changes over time, and present trend information for management review.

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