An organization has recently acquired a smaller company and is integrating both companies’ datasets into Adobe Real-Time CDP.
What is the most important consideration when configuring the Identity graph to ensure consistent cross-device tracking?
Adobe Identity Service creates identity-graph relationships from identities in ingested records, and profile fragments are matched only when both the identity value and identity namespace align. Consistent identity resolution across every dataset is therefore required to stitch customer activity across devices and source systems reliably.
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