AD0-E605: Adobe Real-Time Customer Data Platform Developer Expert

By Adobe · Question Mode

QuestionQ54

Governance

A health insurance company is deploying the Adobe Real-Time CDP platform to improve campaign personalization. During implementation, the team found several datasets that contain personal information, including policy numbers, customer names, and contact information. The company must comply with data-privacy regulations while using this sensitive data for personalization.

What should the data engineer do to ensure sensitive data does not breach privacy laws and regulations when it is used for segmentation and personalization?

Explanation

Adobe Real-Time CDP data governance categorizes data through usage labels applied at the dataset or dataset-field level, and enforces policies for marketing actions. Sensitive personal fields should be labeled as Sensitive and restricted with an Advertising and Marketing Prohibited policy so they cannot be used for prohibited segmentation or personalization activity.

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