AD0-E605: Adobe Real-Time Customer Data Platform Developer Expert

By Adobe · Question Mode

QuestionQ40

Real-Time Customer Profile

A data architect is working in a client’s Adobe Experience Platform instance. The client operates an online store and wants to track all customers’ browsing events to personalize their shopping experience. The architect has prepared a new Experience Data Model (XDM) schema for this purpose. The schema contains the following data:

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Which field would be best as the primary identity to correlate the event with the customer profile in Real-Time Customer Profile?

Explanation

A primary identity for a behavioral event must be an identifier for the individual customer so that the event data can be stored and merged with that person’s profile. customerId is the customer-level identifier; _id identifies the event record, while timestamp, product fields, and viewing duration do not identify the customer. Adobe documents that profile fragments consist of a unique primary identity and the associated record or event data.

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