QuestionQ37

Segmentation

An organization has integrated Adobe Real-Time CDP into its workflow to refine its customer-targeting strategy and improve engagement rates. Given the recent increase in online transactions and engagements, the company wants to explore various segmentation types for personalized audience targeting. Both batch and streaming segmentation are being considered because they effectively handle different data types and volumes.

Which segmentation type is most suitable for processing high volumes of data that are updated frequently on a daily basis?

Explanation

Batch segmentation evaluates all profile data together through segment definitions and automatically evaluates batch audiences every 24 hours. It is therefore appropriate for high-volume data that is refreshed on a daily cadence.

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