QuestionQ46

Segmentation and audiences

A Real-Time CDP Business Practitioner needs to analyze a segment’s profile count. The practitioner is interested in the number of new profiles that are included in the segment and the number of profiles being removed from the segment.

Which profile status types can the practitioner use for this scenario?

  • A Realized and Leaving
  • B Qualified and Existing
  • C Realized and Exiting
Explanation

Realized counts profiles that qualified for the audience during the relevant evaluation period, while Exiting counts profiles that left the audience during that period. These statuses directly measure new segment members and members removed from the segment.

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