OGEA-103: TOGAF Enterprise Architecture Combined Part 1 and Part 2 Exam

You are part of the Enterprise Architecture (EA) team at a company, working as an Enterprise Architect. The company creates and sells goods which are sold to retail organizations worldwide.

The company is starting a digital transformation project where it will expand its offerings from physical products to also include digital products and digital services. This includes enabling each of its product lines to offer digital products or services associated with their existing physical products.

The company uses Agile product management techniques and Agile development practices. The EA team works with the product management teams, supporting and enabling the Agile development teams.

You have been asked to work on a specific product line, which is experimenting with new direct-to-consumer digital products using a third-party platform. The product development for this experiment took a Minimum Viable Architecture approach, including a shallow architecture development iteration with a focus on the Application Architecture, followed by a quick and minimal implementation.

The feedback from the end-user customers is that they do not find much value in these direct-to-consumer digital products. Analysis of the data on how the products are being used, and who is using them, shows that the products are not reaching the target audience that they were designed for, leading to a failure to meet the revenue goals. The product manager is seeking advice on how to tackle these problems, while making sure that the products still comply within the guardrails set by the EA team.