In ServiceNow Customer Service Management, a service provider can serve individuals who belong to another organization (a business customer). In the Business-to-Business-to-Consumer (B2B2C) model, the provider supports the business customer and that organization's own end consumers (its private customers). In the Business-to-Business-to-Employee (B2B2E) model, the business customer extends the provider's offerings to its employees, who are modeled as consumers related to the account through an account-consumer relationship. Business-to-Consumer (B2C) serves the provider's own direct consumers, with no intermediary organization. B2B and multi-level B2B2B serve organizations, whose staff are recorded as contacts.
Community Discussion