Certified Marketing Cloud Engagement Administrator Practice Exam

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Question 1

Subscriber data management

Northern Trail Outfitters has imported a file into All Subscribers. They then received a results file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?

A Skipped Records
B Restricted Values
C List Detective

Question 2

Setup

Question 3

Channel management

Question 4

Maintenance

Question 5

Subscriber data management

Question 6

Setup

Question 7

Subscriber data management

Question 8

Subscriber data management

Question 9

Setup

Question 10

Subscriber data management

Question 11

Setup

Question 12

Subscriber data management

Question 13

Maintenance

Question 14

Setup

Question 15

Setup

Question 16

Subscriber data management

Question 17

Subscriber data management

Question 18

Subscriber data management

Question 19

Subscriber data management

Question 20

Setup

Question 21

Subscriber data management

Question 22

Setup

Question 23

Channel management

Question 24

Subscriber data management

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This exam has 60 community-verified practice questions. Create a free account to access all questions, comments, and explanations.

Topics covered:

Digital marketing proficiencySubscriber data managementSetupChannel managementMaintenance

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Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?

A Data Management
B Salesforce Integration
C Installed Packages

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATE the admin notices the keyword is unavailable.
What issue could the admin be facing?

A Keyword fails to meet content standards
B Keyword is a reserved word
C Keyword is used within another business unit

A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?

A Configure the "Event Notification Service" in Setup with their Email Address.
B Add their Email Address in the automation notification settings.
C Add Verification activity to same step in automation.

A Marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing Cloud.
What solution should they implement?

A Data At Rest Encryption
B Field Level Encryption
C Tokenized Sending

Question 6

Setup

Question 7

Subscriber data management

Question 8

Subscriber data management

Question 9

Setup

Question 10

Subscriber data management

Question 11

Setup

Question 12

Subscriber data management

Question 13

Maintenance

Question 14

Setup

Question 15

Setup

Question 16

Subscriber data management

Question 17

Subscriber data management

Question 18

Subscriber data management

Question 19

Subscriber data management

Question 20

Setup

Question 21

Subscriber data management

Question 22

Setup

Question 23

Channel management

Question 24

Subscriber data management

A user asks a Marketing Cloud admin to update and increase their session timeout setting.
Which consideration should the admin review before making this update?

A Typical length of time users spend in Marketing Cloud
B Change impacts all users
C Conflicts with API users’ current auth token expiration setting

Northern Trails Outfitters wants subscribers in their Onboarding Journey to move along a unique path if they purchase within the first 10 days of registration. Hourly automation is run that updates the Entry Source data extension with a field indicating if the subscriber made a purchase during this time.
What should be confirmed to ensure Journey Builder directs the subscribers using this updated data?

A Contact Data is used for the Decision Split
B Entry Source attributes are available in Journey Settings
C Journey Data is used for the Decision Split

A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular send. The admin confirms Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?

A The send relationship links SubscriberKey to Subscribers on EmailAddress.
B The data extension is located in the Salesforce Data Extensions folder.
C The data extension is located in the Synchronized Data Extensions folder.

Northern Trail Outfitters (NTO) has expanded marketing efforts globally and wants to implement a Dedicated IP, which is included in their Sender Authentication Package. NTO plans to share it across each of their Marketing Cloud accounts.
Which consideration would help determine if a Dedicated IP is the correct choice?

A Length of time needed to pause sending is greater than one month
B Pre-warmed IP address can be purchased from Salesforce
C Send volume is large enough to maintain a positive or neutral reputation

Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?

A Field Level Encryption
B Tokenized Sending
C Lookup reference to Contact Object

Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing.com.
The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?

A CloudPages must use the SAP domain.
B Purchase a new SAP for de-special.ntomarketing.com.
C Purchase a new Private Domain for use in CloudPages.

Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?

A Assign a role to the business unit.
B Select force inheritance to apply individual business unit roles to each user.
C Set default permissions with the restrictions on the business unit.

A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?

A Journey Builder
B Send Throttling
C Burst Sending

Northern Trail Outfitters purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.
What would be achieved with SAP?

A Only Authorized Senders can execute messaging to ensure brand compliance
B From Address will be from brand domain
C Image URLS are wrapped with the appropriate brand URL

Northern Trail Outfitters just purchased Marketing Cloud.
Which task would the Marketing Cloud admin be guided through in Setup Assistant?

A Building the data structure used to store audience information
B Importing data into contacts using the Data Loader
C Creating a SMS message and sending a mobile campaign

Northern Trail Outfitters wants a business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?

A Add Marketing Cloud Security Administrator
B Add Distributed Sending User
C Remove Marketing Cloud Viewer

Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they updated their email address weeks ago but continues to receive the NTO Daily Digest email at their old address. The Marketing Cloud admin has confirmed the new email address is present in the appropriate data extension.
What consideration could account for this behavior?

A Contact Builder was not configured properly.
B The data extension was not configured as sendable.
C The email address in All Subscribers is prioritized.

Einstein Recommendations uses data extensions to store user-facing information.
How is this data passed to Marketing Cloud?

A Collect Tracking Code
B Google Analytics
C Web & Mobile Analytics

To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?

A Set inactive data to be automatically cleared after one year, but is recoverable
B Configure the business unit data retention setting to 12 months
C Apply a Row Based Retention to each data extension as it is created, set to 12 months

A Marketing Cloud admin is configuring a journey using Path Optimizer. They want to hold back 60% of the contacts until a winner has been selected.
What is required to configure the Holdback percentage?

A Evaluation period must be 72 hours
B No more than two paths
C Run Once schedule type

Where would a Marketing Cloud admin view all verified email addresses?

A Sender Profiles
B From Address Management
C Identity Verification Log

A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails.
What functionality would allow this?

A Link a Google Analytics Account.
B Configure Parameter Manager.
C Use Web and Mobile Analytics.

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO’s brands?

A Brand-specific private domains are required for images and links.
B Multiple FTP users must be accommodated.
C A new sender profile is needed for sending transactional emails.

Northern Trails Outfitters wants to use complex criteria to identify subscribers for a special promotional email. Specifically, they want to target subscribers, using both subscriber-based data, of those who live within 10 miles of one of their stores, and behavioral attributes, of those who have opened or engaged with an email within the last 30 days, in their targeted segment.
What should be used to create its audience?

A Data Filters
B SQL Query
C Measures

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Certified Marketing Cloud Engagement AdministratorPreview

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