QuestionQ12

Subscriber and Data Management

Northern Trail Outfitters wants to send monthly birthday coupons to its subscribers.

Which feature would enable easy segmentation?

  • A Data Filters
  • B Measures
  • C AMPscript
  • D Query Activities
Explanation

Data Filters define criteria that segment a subscriber list or data extension, such as selecting records whose birth date falls within the applicable month. They are designed for reusable, criteria-based audience segmentation in Marketing Cloud Engagement.

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