QuestionQ10

Email Marketing Best Practices

Northern Trail Outfitters wants to ensure a positive user experience when subscribers read its emails.

Which best practice should be used?

  • A Use one file type for all images in the email.
  • B Keep total weight with images at 800KB or lower.
  • C Increase DPI and file size for image display.
  • D Rely on image-only emails to engage subscribers.
Explanation

Keeping the combined email weight, including images, at 800 KB or less helps messages load efficiently for subscribers. Email imagery should be optimized and should supplement—not replace—textual content, because some email clients block images and oversized or image-heavy messages can impair delivery and usability.

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