QuestionQ36

Marketing Cloud Channels

A Cloud Kicks marketer wants to ensure that no email from their welcome journey is sent to their competitor, Rainbow Run.

Which best practice should the developer use when configuring the Send Email Activity in the welcome journey?

  • A Create a data extension with the Rainbow Run domain for use with a Domain Exclusion
  • B Create a Filter Activity in the journey that removes the Rainbow Run domain
  • C Create a Suppression List with all possible email addresses from Rainbow Run
Explanation

A Domain Exclusion data extension prevents the Journey Builder email activity from sending to every email address at the specified competitor domain. Salesforce documents domain exclusions as the appropriate way to exclude a competitor’s employee email addresses from a Journey Builder send.

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