Certified Marketing Cloud Developer

By Salesforce · Question Mode

QuestionQ35

VerifiedData Modeling and Management

A developer is setting up a new Marketing Cloud account and has chosen to use a unique 10-digit integer as every customer's Contact Key.

Which data type should be used to represent the Contact Key value?

Explanation

Marketing Cloud Engagement requires Contact Key values to use a string-based field. Numeric identifiers must be converted to a string data type before they are linked to Contact Key, so the 10-digit value should be represented as Text.

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