QuestionQ104

VerifiedScripting and Automation

Northern Trails Outfitters uses the REST API to send emails to customers after a purchase.

What considerations apply to the token used in the API call?

Explanation

A REST API access token authenticates multiple requests during its validity period, so it should be cached and reused until expiration. Obtaining a new token for every triggered send is inefficient and can cause throttling; access tokens are not subscriber-specific.

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