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By Salesforce · Question Mode

QuestionQ1

Scripting and Automation

Northern Trail Outfitters wants to exclude sends to particular subscribers according to a business rule defined in an Exclusion Script.

Which type of send supports this capability?

  • A Send Marketing Cloud Email in Sales or Service Cloud
  • B Automation Studio Send Email Activity
  • C Journey Builder Send SMS Activity
Explanation

An Exclusion Script applies AMPscript logic at email send time to prevent matching subscribers from receiving the email. Automation Studio’s Send Email Activity supports this email-send functionality. Marketing Cloud Connect integrated sends from Sales or Service Cloud do not support exclusion scripts, and an SMS activity does not provide email exclusion-script functionality.

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