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Certified Marketing Cloud Administrator by Salesforce - Page 1 | ExamCademy

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Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be set up if the MobilePush and Email channels are used within the same account?

A Strategically control the Contact Key values and tie records together across channels using this key.
B Use a third-party system to identify and delete duplicate Contact Keys.
C Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.

What are entry source types for Journey Builder?

A Data Extension, Audience Studio, API Event, Date Based Event
B Data Extension, CloudPages, Email List, API Event
C Data Extension, Email List, API Event, Date Based Event

A Marketing Cloud admin is configuring a journey using Path Optimizer. They want to hold back 60% of the contacts until a winner has been selected.
What is required to configure the Holdback percentage?

A No more than two paths
B Evaluation period must be 72 hours
C Run Once schedule type

Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?

A Building desirable sending history and data will be variable based on list size and engagement.
B The IP address is on reserve, is already in use, and has an email sending history.
C Sending ISPs notification of the new IP Address.

Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.

What would be achieved with SAP?

A Image URLS are wrapped with the appropriate brand URL
B From Address will be from brand domain
C Only Authorized Senders can execute messaging to ensure brand compliance

Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.

What should the Marketing Cloud admin consider when sending from the new IP Address?

A Building desirable sending history and data will be variable based on list size and engagement.
B The IP address is on reserve, is already in use, and has an email sending history.
C The new IP Address will not need IP Warming as the sending domains will not change.

Northern Trail Outfitters wants to deploy sends through Journey Builder to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.

What feature should be used?

A Marketing Cloud Connect
B Distributed Sending
C Distributed Marketing

Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud?

A Contact Builder > Data Sources
B Setup > Data Management > Synchronized Data Extensions
C Contact Builder > Data Extensions > Synchronized Data Extensions

Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?

A Data Management
B Installed Packages
C Salesforce Integration

To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?

A Apply a Row Based Retention to each data extension as it is created, set to 12 months
B Configure the business unit data retention setting to 12 months
C Set inactive data to be automatically cleared after one year, but is recoverable

Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing.com.
The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?

A CloudPages must use the SAP domain.
B Purchase a new SAP for de-special.ntomarketing.com.
C Purchase a new Private Domain for use in CloudPages.

Northern Trail Outfitters wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?

A Journey Extracts
B Package Manager
C Journey Templates

Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access.
How should the Marketing Cloud admin ensure users have access?

A Allow access package access on appropriate Roles
B License all appropriate users within the installed package
C Configure the API Integration to allow all users access