Certified Marketing Cloud Administrator Salesforce Practice Exam

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Question 1

Subscriber data management

Northern Trail Outfitters wants a business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?

A Add Marketing Cloud Security Administrator
B Remove Marketing Cloud Viewer
C Add Distributed Sending User

Question 2

Setup

Question 3

Setup

Question 4

Setup

Question 5

Channel management

Question 6

Setup

Question 7

Setup

Question 8

Subscriber data management

Question 9

Setup

Question 10

Subscriber data management

Question 11

Setup

Question 12

Channel management

Question 13

Maintenance

Question 14

Subscriber data management

Question 15

Setup

Question 16

Subscriber data management

Question 17

Setup

Question 18

Setup

Question 19

Subscriber data management

Question 20

Setup

Question 22

Setup

Question 23

Setup

Question 24

Setup

Question 25

Subscriber data management

Question 26

Setup

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A Marketing Cloud admin needs to warm their account’s Dedicated IP.
What option for segmentation aligns with the IP Warming process?

A Segment by domain to limit number of sends to each email provider
B Segment subscribers with soft bounces in their own dedicated send.
C Segment subscribers by subscriber opt-in date.

Which data structure could be configured to appear in the out-of-the-box Subscription Center?

A Groups
B Publish Lists
C Data Extensions

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?

A Account Settings
B Email Studio Settings
C Content Builder Settings

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATE the admin notices the keyword is unavailable.
What issue could the admin be facing?

A Keyword fails to meet content standards
B Keyword is used within another business unit
C Keyword is a reserved word

Question 6

Setup

Question 7

Setup

Question 8

Subscriber data management

Question 9

Setup

Question 10

Subscriber data management

Question 11

Setup

Question 12

Channel management

Question 13

Maintenance

Question 14

Subscriber data management

Question 15

Setup

Question 16

Subscriber data management

Question 17

Setup

Question 18

Setup

Question 19

Subscriber data management

Question 20

Setup

Question 22

Setup

Question 23

Setup

Question 24

Setup

Question 25

Subscriber data management

Question 26

Setup

A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?

A Data Manager and Marketing Cloud Administrator
B Administrator and Marketing Cloud Administrator
C Marketing Cloud Security Administrator and Administrator

Northern Trail Outfitters wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?

A Journey Extracts
B Package Manager
C Journey Templates

Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their Journeys. A user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?

A Setup > Synchronized Data Extensions
B Contact Builder > Data Sources
C Contact Builder > Synchronized Data Extensions

Northern Trail Outfitters uses Parameter Manager to automatically tag links. They want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?

A Link
B Email
C Account

A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular send. The admin confirms Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?

A The data extension is located In the Synchronized Data Extensions folder.
B The send relationship links SubscriberKey to Subscribers on EmailAddress.
C The data extension is located in the Salesforce Data Extensions folder.

A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder will be used to personalize the type of messages being sent to customers, based on if there has been an order or not. There are two existing data extensions: Customers and Orders.
‘Customers’ contains information about subscribers including Email Address, First Name, Last Name, Address, and Customer ID.
‘Orders’ contains information about the orders and includes the unique identifier of the customer.
How should Data Designer be configured to allow this data to be used within a Journey decision split?

A Link the Customers data extension to the data model using a Many-to-One relationship.
B Link the Customers data extension to the data model using Email Address.
C Link the Customers data extension to the data model using Customer 10.

A Marketing Cloud admin is setting up Northern Trail Outfitters’ newest business units and several users to the new business units.
How would the admin assign users to the business units?

A Search for the individual user, select their name, and click Manage Business Units.
B Search for the individual user, select their name, and click Edit Business Units.
C Give permissions to users at the top-level account to assign their own business units.

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?

A Each email consumes five Super Messages when sending below a certain threshold.
B MobilePush was enabled by mistake, which consumes Super Messages when not in use.
C A multiplier is applied to each SMS message based on the destination country.

Northern Trails Outfitters wants to use complex criteria to identify subscribers for a special promotional email. Specifically, they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of one of their stores.
What should be used to create its audience?

A SQL Query
B Measures
C Data Filters

Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B2C sales, but not any permissions for campaigns related to B2B sales.
Howe should they accomplish this?

A Create a new business unit
B Create separate folders and add permissions
C Update data extension object level permissions

Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account.
Which value should link these new data extensions in Data Designer to the existing contact records?

A SubscriberID
B Unique contact identifier
C Primary Key

A Marketing Cloud admin is configuring a journey using Path Optimizer. They want to hold back 60% of the contacts until a winner has been selected.
What is required to configure the Holdback percentage?

A No more than two paths
B Evaluation period must be 72 hours
C Run Once schedule type

Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.

What should the Marketing Cloud admin consider when sending from the new IP Address?

A Building desirable sending history and data will be variable based on list size and engagement.
B The IP address is on reserve, is already in use, and has an email sending history.
C The new IP Address will not need IP Warming as the sending domains will not change.

Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they updated their email address weeks ago but continues to receive the NTO Daily Digest email at their old address. The Marketing Cloud admin has confirmed the new email address is present in the appropriate data extension.
What consideration could account for this behavior?

A The data extension was not configured as sendable.
B Contact Builder was not configured property.
C The email address in All Subscribers is prioritized.

Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud?

A Contact Builder > Data Sources
B Setup > Data Management > Synchronized Data Extensions
C Contact Builder > Data Extensions > Synchronized Data Extensions

What are entry source types for Journey Builder?

A Data Extension, Audience Studio, API Event, Date Based Event
B Data Extension, CloudPages, Email List, API Event
C Data Extension, Email List, API Event, Date Based Event

Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?

A Path Optimizer Activity
B Join Activity
C Engagement Split

What does Marketing Cloud authenticate when a user logs in through the user interface?

A If the user is logging in within defined Business Hours
B If the user is assigned a role in the parent business unit
C If the user is logging in from an allowlisted IP address

Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be set up if the MobilePush and Email channels are used within the same account?

A Strategically control the Contact Key values and tie records together across channels using this key.
B Use a third-party system to identify and delete duplicate Contact Keys.
C Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.

Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?

A Data Management
B Installed Packages
C Salesforce Integration

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