A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate that it has been modeled successfully to its linked data model object. The user will also need to make changes if required.
What is the minimum permission set needed to accommodate this use case?
AData Cloud for Marketing Specialist
BData Cloud Admin
CData Cloud for Marketing Data Aware Specialist
DData Cloud User
Northern Trail Outfitters wants to be able to calculate each customer's lifetime value (LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.
What should a consultant use to address this use case in Data Cloud?
AMetrics on metrics
BNested segments
CStreaming data transform
DFlow Orchestration
Cloud Kicks received a Request to be Forgotten by a customer.
In which two ways should a consultant use Data Cloud to honor this request? (Choose two.)
AUse the Consent API to suppress processing and delete the individual and related records from source data streams.
BUse Data Explorer to locate and manually remove the Individual.
CDelete the data from the incoming data stream and perform a full refresh.
DAdd the Individual ID to a headerless file and use the delete from file functionality.
Cumulus Financial is currently using Data Cloud and ingesting transactional data from its backend system via an S3 Connector in upsert mode. During the initial setup six months ago, the company created a formula field in Data Cloud to create a custom classification. It now needs to update this formula to account for more classifications.
What should the consultant keep in mind with regard to formula field updates when using the S3 Connector?
AData Cloud will only update the formula on a go-forward basis for new records.
BData Cloud will update the formula for all records at the next incremental upsert refresh.
CData Cloud does not support formula field updates for data streams of type upsert.
DData Cloud will initiate a full refresh of data from S3 and will update the formula on all records.
A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket.
Which authentication type should the consultant recommend to connect to the S3 bucket from Data Cloud?
AUse a JWT Token generated on S3.
BUse an S3 Private Key Certificate.
CUse an S3 Encrypted Username and Password.
DUse an S3 Access Key and Secret Key.
A segment fails to refresh with the error “Segment references too many data lake objects (DLOs)”.
Which two troubleshooting tips should help remedy this issue? (Choose two.)
ARefine segmentation criteria to limit up to five custom data model objects (DMOs).
BSpace out the segment schedules to reduce DLO load.
CSplit the segment into smaller segments.
DUse calculated insights in order to reduce the complexity of the segmentation query.
Which tool allows users to visualize and analyze unified customer data in Data Cloud?
AIntelligence Reports Advanced
BTableau
CSalesforce CLI
DHeroku
A consultant needs to package Data Cloud components from one organization to another.
Which two Data Cloud components should the consultant include in a data it to achieve this goal? (Choose two.)
AIdentity resolution rulesets
BCalculated insights
CData model objects
DSegments
Northern Trail Outfitters (NTO) asks its Data Cloud consultant for a list of contacts who fit within a certain segment for a direct mail campaign.
How should the consultant provide this list to NTO?
ACreate the segment, select Email as the activation target, and activate the segment directly to NTO.
BCreate the segment and then activate the segment to NTO’s Salesforce CRM.
CCreate a new fie storage activation target, create the segment, and then activate the segment to the new activation target.
DCreate the segment and then click Download to obtain the segment membership details to provide to NTO.
A bank collects customer data for its loan applicants and high net worth customers. A customer can be both a loan applicant and a high net worth customer, resulting in duplicate data.
How should a consultant ingest and map this data in Data Cloud?
AIngest the data into two DLOs and map each to the individual and Contact Point Email DMOs.
BIngest the data into two DLOs and then map to two custom DMOs.
CUse a data transform to consolidate the data into one DLO and then map it to the Individual and Contact Point Email DMOs.
DIngest the data into one DLO and then map to one custom DMO.
A customer has a calculated insight about lifetime value.
What does the consultant need to be aware of if the calculated insight needs to be modified?
ANew dimensions can be added.
BNew measures can be added.
CExisting dimensions can be removed.
DExisting measures can be removed.
A consultant is discussing the benefits of Data Cloud with a customer that has multiple disjointed data sources.
Which two functional areas should the consultant highlight in relation to managing customer data? (Choose two.)
AUnified Profiles
BData Harmonization
CMaster Data Management
DData Marketplace
Cumulus Financial is experiencing delays in publishing multiple segments simultaneously. The company wants to avoid reducing the frequency at which segments are published, while retaining the same segments in place today.
Which action should a consultant take to alleviate this issue?
AEnable rapid segment publishing to all segments to reduce segment generation time.
BAdjust the publish schedule start time of each segment to prevent overloading processes.
CIncrease the Data Cloud segmentation concurrency limit.
DReduce the number of segments being published.
Cloud Kicks plans to do a full deletion of one of its existing data streams and its underlying data lake object (DLO).
What should the consultant consider before deleting the data stream?
AThe data stream can be deleted without implicitly deleting the underlying DLO.
BThe underlying DLO can be used in a data transform.
CThe underlying DLO cannot be mapped to a data model object.
DThe data stream must be associated with a data kit.
A consultant at Northern Trail Outfitters is implementing Data Cloud and creating an activation target for their segment.
For activation membership, which object should the consultant choose?
AData Model Object
BData Segmentation Object
CData Activation Object
DData Lake Object
A consultant is setting up Data Cloud for a multi-brand organization and is using data spaces to segregate its data for various brands. While starting the mapping of a data stream, the consultant notices that they cannot map the object for one of the brands.
What should the consultant do to make the object available for a new data space?
ANavigate to the Data Space tab and select the object to be included in the new data space.
BCreate a new data stream and map the second data stream to the data space.
CCreate a batch transform to split data between different data spaces.
DCopy data from the default data space to a new DMO using the Data Copy feature and link this DMO to the new data space.
What does it mean to build a trust-based, first-party data asset?
ATo ensure opt-in consents are collected for all email marketing as required by law
BTo provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange
CTo obtain competitive data from reliable sources through interviews, surveys, and polls
DTo provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance regulations
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