QuestionQ58

Data Activations and Utilization

Northern Trail Outfitters (NTO) has an externally trained Amazon SageMaker machine learning (ML) model that predicts customer churn and wants to use the model’s inference in Data 360 without duplicating data.

What should NTO do to accomplish this?

  • A Consume the predictions from the external platform as a data lake object (DLO).
  • B Connect the trained model in Data 360 in Bring Your Own Model (BYOM).
  • C Use an out-of-the-box Einstein Studio customer churn predictive model.
  • D Use built-in Data 360 Calculated Insights.
Explanation

Bring Your Own Model (BYOM) connects externally built Amazon SageMaker models to Data 360 so their predictions can be consumed. BYOM uses a zero-copy approach for direct access to Salesforce data in the external ML platform, eliminating the need to duplicate that data.

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