QuestionQ43

Harmonization and Unification

A global ecommerce brand asks a Data 360 Consultant to resolve duplicate customer records that originate from a web portal, a mobile app, and a physical point-of-sale system. The objective is to recognize a customer as the same individual across all three sources, providing a consistent service experience.

Which feature should the consultant configure to accomplish this outcome?

  • A Partitioning strategies to separate data based on the original source system
  • B Data transform logic to normalize naming conventions during the ingestion process
  • C Matching rules within the Identity Resolution settings to link source records
  • D Streaming insights to detect real-time changes in customer contact information
Explanation

Data 360 Identity Resolution match rules define the criteria used to compare source records and unify profiles that represent the same individual across multiple data sources. Salesforce Help: Identity Resolution Match Rules

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