ADM-201: Salesforce Certified Platform AdministratorDemo

By Salesforce · Question Mode

QuestionQ621

Analytics - Reports and Dashboards

Which of the following calculations does the Campaign ROI Analysis Report use to determine a campaign’s ROI percentage?

  • A Total Amount of Opportunities / Expected Revenue
  • B Amount of Won Opportunities / Budgeted Cost
  • C Expected Revenue / Budgeted Cost
  • D (Amount of Won Opportunities minus Actual Cost) / Actual Cost
Explanation

Campaign ROI is the net gain from won opportunities after subtracting actual campaign cost, divided by actual campaign cost: (Amount of Won Opportunities - Actual Cost) / Actual Cost. The result is expressed as a percentage.

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