QuestionQ11

Understand the digital product lifecycle in terms of the ITIL ‘operating model’

An organization has many development teams that design products and services in different ways. Customer satisfaction levels vary widely across these products and services. The organization wants to introduce a more effective approach to ‘service design’.

Which improvement activity is BEST?

  • A Define and agree a single 'service design' approach and model, based on the 'service design' activities of the most successful development teams
  • B Assess the organization's strategic objectives and customer requirements, then decide on the number and types of 'service design' approaches and models
  • C Identify the products and services for which there is low customer satisfaction, and increase the human and technical resources for service design during future upgrades
  • D Review the 'service design' approaches and models to remove duplication, and improve the efficiency of the development teams
Explanation

Effective service design is driven by organizational strategic objectives and customer requirements. Assessing these first enables the organization to choose the appropriate number and types of service design approaches and models for its different products, services, and customer contexts.

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