QuestionQ27

Relationship Management

A service provider has tailored its services to satisfy the needs of different market sectors. Recent customer-feedback surveys show that customers believe the service provider does not understand their needs.

How should the service provider use its relationship managers to improve this situation?

  • A Include a relationship manager in the service provider’s compliance team
  • B Create a better alignment between the relationship managers and the service provider’s HR staff
  • C Assign a relationship manager to work closely with each of the service provider’s service owners
  • D Embed the relationship managers in the service provider’s procurement team
Explanation

Relationship management establishes and improves links with stakeholders so their needs are understood and acted on. Assigning relationship managers to work closely with each service owner creates a direct path for sector-specific customer feedback and requirements to shape the relevant service.

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