CIPT: Certified Information Privacy TechnologistDemo

By IAPP · Question Mode

QuestionQ137

Privacy in Technology

If asked to advise on privacy concerns related to paid advertisements, which aspect is most important to address?

  • A Unseen web beacons that combine information on multiple users.
  • B Latent keys that trigger malware when an advertisement is selected.
  • C Personal information collected by cookies linked to the advertising network.
  • D Sensitive information from Structured Query Language (SQL) commands that may be exposed.
Explanation

Advertising networks can use cookies and other persistent identifiers to track browsing activity, build profiles, and serve targeted advertisements. The key privacy issue is the personal information collected and shared through cookies connected to the advertising network. The FTC explains that cookies can track online activity and support targeted advertising.

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