QuestionQ119

Domain IV — Understanding how to govern AI deployment and use

Although the marketing agency has taken measures to mitigate its risks, the best additional action would be to:

  • A Negotiate an intellectual property indemnity from the technology company.
  • B Evaluate the use of AI in the marketing industry to identify best practices.
  • C Engage a third party to lead the procurement selection process.
  • D Establish a governance committee to oversee the project.
Explanation

An AI governance committee establishes clear accountability and ongoing human oversight for deployment, monitoring, risk escalation, and lifecycle decisions. This complements technical controls, impact assessment, contracts, and disclosures by ensuring that AI risks remain managed as the advertising use evolves. NIST’s AI Risk Management Framework calls for accountability structures, defined oversight roles, executive responsibility, and ongoing review of AI risk-management outcomes.

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