Cloud Digital Leader

By Google · Question Mode

QuestionQ54

Innovating with Google Cloud Artificial Intelligence

A financial organization has many customers who close their accounts each year. It wants to use data and AI to identify customers at risk, enabling it to retain them through discounts and improved services. What should the organization do?

Explanation

A supervised ML model trained on the demographics and activities of customers who previously exited can learn patterns associated with churn and predict which current customers are likely to leave, allowing targeted retention actions.

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