QuestionQ52

Governance

A company is using Adobe Experience Platform’s data-ingestion capabilities to manage its different data sources. Every source has a distinct data-lifecycle policy: some are refreshed monthly, some weekly, and others in real time. As part of its governance strategy, the company wants to ensure that data that is no longer valid or useful is appropriately disposed of.

The task has been assigned to a team of Adobe Real-Time CDP experts, who are expected to recommend solutions for managing the data lifecycle and helping the company avoid data bloat and unmanageable costs.

Which two actions would the Adobe Real-Time CDP experts recommend for this scenario when managing data across the various services?

Choose two
Explanation

Experience Event expiration is applied at the dataset level, allowing each event dataset to use a retention period appropriate to its source and business need. Pseudonymous Profile data expiration automatically removes eligible inactive pseudonymous profiles from the Profile store, limiting unnecessary profile storage. These controls can be used together to manage event retention and profile growth.

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