QuestionQ45

Activation

A marketer plans to activate a newly created audience to an email service provider destination for an upcoming campaign scheduled to launch within the next 2 days. In addition, the marketer must suppress this audience using a list received from their agency before activating it.

Which audience-creation and activation option meets the requirement?

Explanation

Adobe Experience Platform supports importing an externally generated audience from a CSV through Import Audience. An imported audience is available in the audience inventory and can be used when building another audience, allowing the agency list to be selected as an exclusion before the resulting audience is activated to the email service provider destination.

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