AD0-E605: Adobe Real-Time Customer Data Platform Developer Expert

By Adobe · Question Mode

QuestionQ34

Segmentation

A media company plans to use Adobe Real-Time CDP to enhance customer segmentation for an upcoming marketing campaign. It currently has one dataset containing customer profiles with attributes such as location, age, and subscription type. The company has obtained a second dataset from a third-party provider that contains additional customer information, including purchase history, product details, and browsing habits.

The company wants to create a segment of customers who:

  • Live in a certain location
  • Are within a certain age range
  • Have a premium subscription type
  • Have viewed or purchased a specific type of product during the past six months

Which type of segmentation could the media company implement?

Explanation

Multi-entity segmentation extends Real-Time Customer Profile data with related non-person dimension entities, such as products. It supports segment definitions that combine profile attributes with related product information and behavioral data, enabling criteria based on a customer’s location, age, subscription type, and products viewed or purchased within a time period.

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