QuestionQ26

Data Ingestion

An insurance company uses Adobe Real-Time CDP to consolidate and process customer data from multiple source systems, including its customer management system and claims database. It wants to enhance this solution by adding real-time event streams from its website and mobile app to the Customer Data Platform.

However, this real-time event data will include both standard events, such as page views, and insurance-specific custom events, such as policy-application starts and completions. Therefore, a data-mapping solution capable of handling both event types must be identified.

What would be an appropriate approach for incorporating the real-time event data into Adobe Real-Time CDP?

Explanation

Adobe Experience Platform streaming ingestion supports real-time delivery of ExperienceEvents. XDM schemas provide standard components for common events and can be extended with organization-defined custom resources and fields, allowing standard web events and insurance-specific events to be mapped appropriately.

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