QuestionQ77
Data model and identityA Real-Time CDP business practitioner (BP) wants to use demographic data—age, gender, and location—in customer profiles for personalized campaigns. However, the BP must ensure the schema is flexible enough to support future attributes such as interest or behavior scores.
How should the BP structure the XDM schema to satisfy current and future requirements?
- A Create a single, comprehensive XDM Class with all potentials fields
- B Use multiple XDM Field groups to modularize profile attributes
- C Use out-of-the-box standard XDM Field groups
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