QuestionQ67

Governance and privacy

A Real-Time CDP business practitioner needs to configure a destination.

What determines the data usage policies and consent policies that apply to that destination?

  • A Segmentation rules
  • B Dataset labels
  • C Marketing action
Explanation

A destination’s configured marketing action, also called a marketing use case, determines which data usage and consent policies apply to it. Data labels and audience composition are evaluated against those applicable policies during activation.

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