AD0-E602: Adobe Real-Time CDP Business Practitioner ProfessionalDemo

By Adobe · Question Mode

QuestionQ53

Segmentation and audiences

A Real-Time CDP business practitioner wants to create a segment on a retail website for customers who browsed t-shirts, added them to the basket, and then viewed another product without completing checkout.

Which type of segment would the business practitioner create?

  • A Sequential segment
  • B Multi-entity segment
  • C Dynamic segment
Explanation

Sequential segmentation defines audiences through an ordered series of customer events. This behavior requires the sequence of browsing t-shirts, adding them to the basket, and subsequently viewing another product without completing checkout.

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