AD0-E602: Adobe Real-Time CDP Business Practitioner ProfessionalDemo

By Adobe · Question Mode

QuestionQ41

Segmentation and audiences

A Real-time CDP Business Practitioner created a profile segment using Experience Event data in a Profile-enabled dataset on January 1, 2022. The segment size at creation was 25,000. On revisiting the segment at the end of February, its size had decreased to 10,000.

What accounts for this reduction in segment size?

  • A The dataset had a 30-day TTL set.
  • B More profiles met the segment criteria during the time difference.
  • C The created segment was activated to a destination.
Explanation

A 30-day TTL on the Experience Event dataset expires older event records. As events that supported profile qualification expire, profiles that no longer meet the event-based segment criteria are removed, reducing the segment population.

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