AD0-E602: Adobe Real-Time CDP Business Practitioner ProfessionalDemo

By Adobe · Question Mode

QuestionQ36

Segmentation and audiences

A publisher that is an Adobe Real-Time CDP customer wants to reach users who completed different newsletter-subscription forms on its site. When it creates a segment for form 1, the segment contains 5,000 profiles. When it creates a second segment for people who completed form 2, it contains 10,000 profiles. However, when it creates a segment that includes form 1 OR form 2, the subscriber count is 12,000.

What explains why the segment that includes both forms has a size of 12,000?

  • A 3,000 people filled out form 1 or form 2
  • B 12,000 people filled out both form 1 and form 2
  • C 3,000 people filled out both form 1 and form 2
Explanation

An OR audience combines unique profiles from both form audiences. The individual counts total 15,000, but the combined audience contains 12,000 unique profiles, so 3,000 profiles overlap. Those 3,000 people completed both form 1 and form 2.

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