AD0-E212: Adobe Analytics Business Practitioner Professional

By Adobe · Question Mode

QuestionQ23

Business Analysis

A retail company redesigned its app to raise the number of in-app purchases. Before the app redesign, the following information was known:

  • 5,000 visitors
  • 2,000 account registrations
  • 1,000 in-app purchases

In the month after the new app launched, the company had:

  • 4,000 visitors
  • 1,000 account registrations
  • 500 in-app purchases

Based on this information alone, what can be inferred about the app design change?

Explanation

The registration-to-purchase conversion rate was 50% before the redesign (1,000 of 2,000 registrations) and remained 50% afterward (500 of 1,000 registrations). The purchase conversion funnel therefore showed no improvement.

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