QuestionQ23
Business AnalysisA retail company redesigned its app to raise the number of in-app purchases. Before the app redesign, the following information was known:
- 5,000 visitors
- 2,000 account registrations
- 1,000 in-app purchases
In the month after the new app launched, the company had:
- 4,000 visitors
- 1,000 account registrations
- 500 in-app purchases
Based on this information alone, what can be inferred about the app design change?
- A The new design positively impacted the registration funnel.
- B The new design did not improve the purchase conversion funnel.
- C It is impossible to draw meaningful conclusions without additional information.
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