QuestionQ7

Reporting and Analysis

A UI/UX manager is concerned that a recent landing-page design change might be confusing visitors.

Which two variables would be used to assess the design change’s effect on site traffic to that landing page?

Choose two
Explanation

Visitors measures the audience reaching the landing page, and Entries measures the number of sessions that begin on that page. Together, these variables assess traffic to the page; bounce rate and time spent on the page instead describe visitor engagement behavior.

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