QuestionQ7

Reporting and Analysis

A UI/UX manager is concerned that a recent landing-page design change might be confusing visitors.

Which two variables would be used to assess the design change’s effect on site traffic to that landing page?

Choose two
  • A Bounce Rate
  • B Time Spent on Page
  • C Visitors
  • D Entries
Explanation

Visitors measures the audience reaching the landing page, and Entries measures the number of sessions that begin on that page. Together, these variables assess traffic to the page; bounce rate and time spent on the page instead describe visitor engagement behavior.

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