QuestionQ20

Reporting and Analysis

An analyst needs to use all of the following variables to configure one fallout report:

  • Landing page prop
  • Marketing channel eVar
  • Product view event
  • Purchase event
  • Product category eVar

Which tool should the analyst use?

  • A Segment builder
  • B Workspace
  • C Reports and analysis
Explanation

Adobe Analytics Analysis Workspace provides the Fallout visualization, which supports multi-dimensional fallout sequences. Fallout touchpoints can combine dimensions, including props and eVars, with metrics/events in a single report.

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