AD0-E208: Adobe Analytics Business Practitioner ExpertDemo

By Adobe · Question Mode

QuestionQ16

Reporting and Analysis

Refer to the exhibit.

Question Image

A business stakeholder receives a Workspace report indicating that the data is correct. In the unique visitors and visits report, the sums of the row items do not match the total metric values in the columns.

Which statement about the report is true?

  • A The total row in the table does not represent the sum of all the values in the table for unique visitors and visits.
  • B The report includes data from April, and this inflates the totals.
  • C There is a filter applied, and totals are not updated when filters are applied.
Explanation

Visits and unique visitors are de-duplicated metrics. Each weekly row is calculated for that week, while the table’s total is calculated for the full date range and de-duplicates visitors and visits that span multiple rows. Consequently, the total row is not necessarily the arithmetic sum of the row values for these metrics.

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