AD0-E208: Adobe Analytics Business Practitioner Expert

By Adobe · Question Mode

QuestionQ16

Reporting and Analysis

Refer to the exhibit.

Question Image

A business stakeholder receives a Workspace report indicating that the data is correct. In the unique visitors and visits report, the sums of the row items do not match the total metric values in the columns.

Which statement about the report is true?

Explanation

Visits and unique visitors are de-duplicated metrics. Each weekly row is calculated for that week, while the table’s total is calculated for the full date range and de-duplicates visitors and visits that span multiple rows. Consequently, the total row is not necessarily the arithmetic sum of the row values for these metrics.

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